OPPO Takes Noida by Storm
Oppo has built itself as one of the leading smartphone brands worldwide. Its technology innovations have challenged prestigious companies like Apple and Samsung.
Its newest technology, VOOC 4.0, can charge a phone up to 67% in just 30 minutes. The company’s sprawling Greater Noida factory produces a phone every three seconds.
OPPO India’s Superfactory
OPPO’s 110-acre sprawling mega factory in Greater Noida is a testament to the company’s commitment to India’s business ecosystem and the government’s defining ‘Make in India’ initiative. The sprawling hangar-like facility is capable of producing a smartphone every three seconds during peak season and serves as the backbone of OPPO’s global manufacturing presence.
The sprawling facility houses multiple teams of professionals who work on the entire spectrum of smartphone production and testing. From Surface Mounting and Assembly to Supply and Storage, OPPO India’s Superfactory has it all covered. The massive facility also houses OPPO’s Quality Engineering Reliability Lab, which puts smartphones like the F21 Pro Series and other phones through some 320 experimental tests and six major tests before they are ready to be delivered to consumers worldwide.
The heart that goes into each smartphone is evident in the way they are treated at the Greater Noida facility. It is this passion that has set OPPO apart as a leading premium smartphone brand in the world and a trusted name in India’s tech ecosystem. The company is dedicated to bringing innovative technology solutions backed by a robust after-sales service strategy that centers on the needs of consumers. This is reflected in their over 500 exclusive OPPO Experience Centers across the country.
OPPO India’s Manufacturing Prowess
OPPO is one of India’s top smartphone brands, and they are taking the global mobile manufacturing industry by storm. Their 110-acre Greater Noida plant is one of the world’s most giant smartphone factories. Their Superfactory is a perfect integration of state-of-the-art technology and human expertise and has steadily navigated the company’s growth and success in India.
This massive triple airplane hangar-like factory is home to thousands of employees who are dedicated to ensuring the highest quality of phones are produced. From Surface Mounting and Assembly to Quality Engineering and Reliability Testing, the OPPO Superfactory has a host of processes that ensure value creation, precision work, and high-quality products.
Their world-class equipment and stringent quality checks have helped them produce more than 50 million smartphones each year, and production-linked incentives have also bolstered the company’s commitment to Indian manufacturing.
OPPO India has also been keen to invest in the country’s rich pool of engineering talent and has built its Research and Development center in Hyderabad. They are now working on 5G hardware and plan to launch innovative new products that will leverage the technology once it’s fully ready. Aligned with their brand mission of ‘Technology for Mankind, Kindness for the World, ’ OPPO is making strategic investments to support India’s vision of becoming the world’s innovation hub.
OPPO India’s Digital Footprint
In addition to manufacturing smartphones, OPPO has established a presence in the digital and social media space. Its innovative marketing strategies are designed to resonate with customers on a deeper level. For instance, the company uses celebrities to promote its products. This approach has enabled OPPO to reach out to a broader audience and boost sales.
The OPPO India R&D center has also helped the smartphone brand develop technologies that meet the needs of Indian consumers. For instance, the company’s flagship F21 Pro series has a number of advanced features that make it an excellent choice for consumers in this country. This includes a powerful processor, a high-definition camera, and a long-lasting battery.
OPPO has also made significant investments in the Indian tech ecosystem. Its sprawling 110-acre manufacturing plant in Greater Noida has been called a “super factory” by National Geographic and is one of the largest mobile phone factories in the world. The facility produces a new smartphone every three seconds during peak season.
OPPO has also developed an extensive network of service centers. The company has 500 exclusive service centers in 476 cities and a dedicated AI-powered customer support bot that can resolve more than 94% of customer queries. Additionally, OPPO has invested in the growth of its distribution channels and is working to increase its presence in online stores, supermarkets, hypermarkets, and shopping malls.
OPPO India’s Supply Chain
Smartphone and smart device maker OPPO is looking to strengthen its local supply chain network for smartphones in India. To that end, the company has launched the project ‘Vihaan’ for micro, small, and medium enterprises. Under the program, it will invest $60 million in five years. The project will focus on accelerating the product development process in India, empowering and mentoring technology start-ups end-to-end, and exploring collaborations with educational institutions to nurture innovation.
The company in Greater Noida manufactures one smartphone every three seconds, thanks to innovative automation and state-of-the-art equipment. At any given time, the factory stocks enough materials to produce over 1.2 million phones. This helps OPPO deliver a smooth product flow from production to the market.
In addition to its manufacturing prowess, OPPO has an established global presence. The company has offices and research centers in over 40 countries and regions, allowing it to expand its reach and tap into new markets and customer segments.
OPPO is also known for its high-quality products. The company’s devices undergo rigorous quality testing to ensure they meet the highest standards of design and performance. Its phones also feature cutting-edge technologies, including VOOC Flash Charge and the periscope telephoto lens. Moreover, the company is focused on creating sustainable and environmentally friendly products. This is a key strategy as more consumers demand sustainable products.