Maruti Suzuki has become one of the largest car manufacturers in the world. The company produces a wide range of models and has a strong presence in the Indian market. It has also expanded its operations in the international market.
The company has ten finance companies (8 + 2 JVs) and a business segment called Maruti True Value for the sale, purchase, and trade of pre-owned cars. In addition, it operates two manufacturing plants in Haryana and has a diesel engine facility in Gujarat.
Founded by Michio Suzuki in 1982
The Suzuki brand has been at the forefront of innovation and technology. Its vehicles embody the qualities of down-to-earthness, sportiness, and reliability. Despite the company’s troubles in recent years, it is still a highly respected manufacturer and is one of the most popular cars on the market.
Michio Suzuki founded the company in 1920, and it initially specialized in producing looms for textile production. After the cotton industry collapsed in 1951, the company struggled to survive. Eventually, the firm was able to expand its manufacturing capabilities by introducing the power-free motorized bicycle. It was fitted with a 36 cc two-stroke engine and allowed the rider to pedal or operate the engine.
In 1954, the company changed its name to Suzuki Motor Co. and began manufacturing motorcycles. The Colleda COX and the Colleda ST were two of the first models to be marketed. These two bikes were similar in design but had different engines, with the Colleda COX having a 125cc four-stroke single-cylinder engine and the Colleda ST having a 125cc two-stroke single-cylinder engine.
In 1981, the company established Maruti Suzuki India Limited (MSI), which is a subsidiary of the parent corporation. MSI is the largest car manufacturer in India and has a stronghold in the thriving Indian automotive market. It also exports its vehicles to preeminent international markets.
Represents India in international markets
In an industry where multinational corporations dominate, Maruti Suzuki is an example of a successful Indian company that has a strong presence in the international market. This is mainly due to its ability to deliver quality cars at a competitive price, as well as its innovative products and strong marketing strategy. It is also a testament to the strength of India’s manufacturing sector.
When the company was first established, it sourced parts from Japan and built cars locally to bring affordable vehicles to Indian consumers. Its first manufacturing plant was located in Gurugram, and it is still operating today. The company’s second plant is in Manesar, and it produces a wide range of Maruti Suzuki vehicles. The company also has a facility in Vithlapur that manufactures key auto components and assemblies.
Maruti Suzuki has a highly efficient supply chain that enables the company to produce 1.5 million cars per year and maintain its dominant position in the Indian passenger car market. This efficiency is a result of the company’s meticulous planning processes, which begin in January of each year with an annual forecast that outlines production expectations. A fortnightly schedule follows this forecast, and, finally, a daily schedule that tells vendors precisely what they need to deliver each day.
Maruti Suzuki also has an extensive network of dealers, and it sells cars in more than 30 countries worldwide. This network has helped the company establish a global reputation for quality and reliability.
Becomes one of the largest car manufacturers in the world
In the world of automobiles, the name Maruti Suzuki is synonymous with quality and reliability. Its cars are incredibly affordable and feature advanced technology. Moreover, they are straightforward to drive and require little maintenance. The company also offers finance and insurance services to its customers.
Maruti is a part of the Suzuki Group, a multinational corporation that produces a wide range of automotive products and other consumer goods. It is one of the largest car manufacturers in the world, with sales of more than 3 million vehicles a year. Its success has allowed it to expand its business and invest in research and development. In addition to its cars, the company manufactures motorcycles and scooters, as well as agricultural machinery and marine engines.
Founded in 1982, Maruti Suzuki began as an importer of Suzuki cars from Japan and later started domestic production. The company is now a 50-50 joint venture between the Indian government and the Japanese firm Suzuki of Japan. Initially, it used only about 33 percent of local components, which displeased nearby manufacturers.
Maruti Suzuki has nine subsidiary companies, including the company that handles financing, vehicle sales and service, pre-owned vehicles, fleet management, and more. It can produce 200 cars per day and sell about 140,000 vehicles every month. Its products include hatchbacks, sedans, luxury SUVs, and pickup trucks.
Has a strong presence in the Indian market
Despite the fact that it’s not easy to build 1.5 million cars a year that price-conscious Indians will buy, Maruti Suzuki does it. And the ultimate evidence of that mastery is in the company’s overwhelming dominance of the Indian passenger car market. To do so, the firm honed an extraordinary supply chain. Thirty years ago, when the firm began selling its iconic Maruti 800, the chief engineer of that model, Rajiv Gandhi, would often wake up before dawn and drive his small truck to New Delhi’s railway station. There, he would wait with porters and other workers awaiting the arrival of long-distance trains carrying precious cargo: parts for the boxy car that would forever change the way India drove.
To keep its prices low, Maruti needed to make many of the components that went into its cars—and it needed to have them on hand quickly. And so, in a country with lousy infrastructure and modest manufacturing prowess, the company fashioned an extraordinary system that mirrors the Japanese practice of keiretsu, a network of companies that share business operations and a joint shareholding anchored by a parent company.
The result is an astonishingly efficient factory that churns out cars at the rate of nearly three per minute and a highly skilled workforce that knows what it’s doing. That combination is what makes the company such a success and why it’s not surprising that it’s been around for more than 30 years.
